Social Media Office Hours

Are you looking to build your personal brand or side hustle on Instagram?

You’ve come to the right place! Social Media Office Hours is 1-on-1 time to ask your most pressing questions and receive actionable answers.

Starting my Instagram felt like first-day-of-school jitters. Are you feeling that, too? The possibilities are exciting. Everything is new. Instead of asking, “where should I sit?“, I was wondering, “what should I post?“.

While growing my engaged, tech-focused Instagram community @thestemdiaries from 0 to 100k+ and accumulating about 30 million reels views, people reached out for advice on how to grow and improve their Instagrams. Then it hit me: I love doing this work and want to help others.

Fran Hauser with white brick background

Fran Hauser
Startup Investor, Author, Speaker

Quote from Fran’s book Embrace the Work, Love Your Career

“We all have people in our lives who we go to for specific things. I lean on my friend Emily Bayuk for social media insights and inspiration.”

Susan Aquila with electric violin

Susan Aquila
Electric Violinist, Violinist, Vocalist

“After working together, my Instagram reached 90% more accounts and engaged 146% more accounts compared to the previous month.”

“Emily guides you through the ins and outs of social media. Her kind and patient demeanor puts even the most fearful of social media at ease and allows them to take control. She can describe things simply for the beginner and still converse with the experts. I am continually surprised by the depth of her knowledge and creativity.”

Any of these sound familiar?

I find social media frustrating and daunting. How can I make it more manageable?

I have a picture/video I want to share. What’s a catchy caption?

I filmed a video to share on social media. How can it be edited to be more engaging?

My video is edited. What’s an engaging hook?

How do I increase my content’s engagement?

I unlocked a new monetization feature on Instagram. How does it work?

A brand reached out to work together for a paid collaboration. How should I respond?

These are all great questions to get my input on!

Let’s replace confusion and frustration with clarity and success.

How can we use our time together?

Discuss content ideas and receive feedback

Do you think this concept will perform well? Does it entertain, educate and/or empower your target audience? These are examples of valuable content. Creating value is key to grow an engaged audience. 

Craft engaging captions for upcoming posts

That feeling of wanting to share a great photo or video, but having writer’s block for the caption…frustrating. Let’s use your personality/voice in your caption to further build your brand. Plus, here’s a trick to boost engagement: add a call to action (CTA) to guide your audience to like, comment, share, or save your post.

Save time with tips to quickly edit captivating short-form videos…or have me edit it for you

It’s no secret people have a short attention span. Keep your audience engaged with this tip: add quick cuts to your videos. Not sure which editing tool to use or need a tutorial? I’m here to help!

Receive a social media audit with action items to increase engagement and following

This summer, while auditing my own Instagram account, I noticed my reel “I have a tech interview, and I’m asked about the OSI model. What is it?” out-performed my other recent posts. This gave me an idea: if I create a “tech interview” series, will the new posts perform just as well? They did! Now, the series has over 5 million views. Auditing can unlock insight to help grow your brand.

Clarify social media features you find most confusing

Sometimes it feels like Instagram is releasing a new feature every day, and it can get overwhelming! I can schedule posts now? Wait, Instagram Gifts launched? Did I unlock Reels Bonuses? How do I set it up? I can help you learn to use these monetization and productivity features to your advantage!

Strategize brand partnership communication and negotiation

You wake up and check your inbox…junk, junk, junk…oh! Your favorite brand wants to work together! What’s the best way to reply? How do I successfully negotiate? After securing myself multiple 5-figures from brand deals, I’ve learned how to effectively communicate value and feel empowered to negotiate your worth. Let’s do the same for you!

And much more!

Ready to attend Social Media Office Hours? Grab your time slot now!

What can you expect from Social Media Office Hours?


Once you select your 30 or 60-minute time slot in Calendly, you’ll be asked to answer the following questions:

  1. What’s your Instagram/TikTok handle?
  2. How would you describe your social media persona (e.g. funny, serious, friendly, professional, casual, motivational, etc.)?
  3. What’s your account’s goal (e.g. exposure, additional income, thought leadership, etc.)?
  4. In what area are you looking to receive help/guidance?
  5. Anything else you’d like to share before our meeting?

I ask these questions, so I can come prepared and best help you during our session. I will look through your social media ahead of time.


Now’s your time to ask away!

I’ll help alleviate your stress, frustration, and confusion by answering your most pressing social media questions. Let’s achieve your social media goal(s)! I’m here to support you 🙂

During our session, I’ll provide clear, informative, and comprehensive guidance, action items, and resources (when applicable).


You’ll leave with a clear path forward and tools for success. 

Keep an eye on your inbox! I’ll follow up with notes from our session, so you don’t think back to moments of our conversation with a sigh, “oh, I forgot to write that down.”

In the event I’m unable to answer one of your questions, I’ll research the topic and include my findings in the notes. 

Have a question about Social Media Office Hours? I’d love to hear from you! Please email